discover a selection of our projects & collabs
DEJAN GARZ HAIRCARE
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Dejan Garz is a renowned master hairdresser, stylist, and influencer from Hamburg, now considered Germany’s leading hairfluencer. With a strong presence on social media, he shares trend-driven inspiration and expert styling tips.
His brand stands for high-performance, affordable haircare that delivers salon-quality results. The focus: luxurious, expert-developed products that elevate hair health and reject generic mass-market solutions in favor of lasting, visible transformation.
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We developed the brand’s corporate identity through the creation of the following key assets:
Comprehensive market analysis
Logo and visual identity design
Development of a distinctive brand slogan
Curated color palette and typography
Innovative and cohesive packaging design
Consistent social media branding and content strategy
Concept and design for launch event branding
Signature fragrance development aligned with brand values
Premium product formulation in collaboration with Dejan Garz and renowned R&D laboratories
Production and logistics organization and supervision
Retail distribution and trade promotion coordination, including display development
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In collaboration with Moongency
twentysecondofmay
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twentysecondofmay is a European independent niche fragrance house, founded in Stuttgart in 2023 by Luisa Grassl and Morgan Fassbender—a tribute to passion, memory, and the art of scent. Our fragrances capture fleeting moments, distilling them into scents that linger like cherished memories.
At twentysecondofmay, scent is a bridge between past and present, nostalgia and renewal. Our perfumes evoke, embrace, and entwine, creating a dance between recollection and feeling.
Enter a world where fragrance and memory exist in symbiosis. Our goal is to preserve and create memories that shape identities, deepen connections, and celebrate the beauty of places and encounters that leave a mark on our lives. Perfume is more than a scent; it holds moments, preserving the essence of experience and transforming it into something unforgettable. -
We developed the brand’s corporate identity through the creation of the following key assets:
Comprehensive market analysis
Logo and visual identity design
Development of a distinctive brand slogan
Curated color palette and typography
Innovative and cohesive packaging design
Consistent social media branding and content strategy
Concept and design
Signature fragrance development aligned with brand values
Production and logistics organization and supervision
Webshop design and development, ensuring visual and functional consistency across all touchpoints
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In collaboration with Moongency
OH APRIL
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OH APRIL is a luxury fashion and lifestyle brand developed by Carmen Kroll, entrepreneur, content creator and founder and Alina Zachries, young mother and visionary.
The brand is inspired by the unpredictable month of April and with the firm conviction to defy the adversities of everyday life and live our dreams. And it is a tribute to the diversity and individuality of every woman. OH APRIL is for everyone who loves fashion and wants to to feel individual and comfortable.
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Market analysis
Fragrance variant positioning, conception (story) and naming
Complete Packaging design and creative development
Fragrance creation, implementation and production of the first two fragrances "Head in the Clouds" and ”Soul Contact”
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Development of the project and products together in close cooperation with Carma Concept and Beyond Creators.
Atelier Drip
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Atelier Drip is a new and independent fragrance label from Berlin. The mission: to combine contemporary urban street culture in sports, music, art and style with the world of high-end fragrances and avant-garde luxury.
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Market analysis
Branding
Corporate design
Packaging development
Fragrance creation and production of the first fragrance "dope'dor".
Development and implementation of a marketing campaign, conception of launch event, development of online presence, social media advertising, e-commerce store, etc. in cooperation with Muydozo.
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Exclusive collaboration with NBA star Dennis Schröder
Novellista
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NOVELLISTA is a niche fragrance library inspired by classic novels and books. Each perfume is created by renowned perfumers in Paris and Grasse.
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Market analysis
Branding
Corporate design
Packaging development
Fragrance creation and production of the complete line (17 fragrances)
Photo shootings for social media and website.
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Development and incubation for Italian company Etie Bello S.R.L.
Exclusive partnership with Notino
The baumery
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The Baumery is a new and independent Swiss-German company with a clear focus on lip care. Pharmaceutical-born but consciously clean, they combine active, natural and pollutant-free ingredients for the best lip treatments that work like no other. Performing & healing in one. For lips that look healthy, skin that shines and a cared for body that radiates. Purely beautiful.
Products: Ultra Repair Lip Balm, Ultra Smooth Lip Exfoliator, Ultra Deep Repair Lip Mask
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Market Analysis
Branding
Corporate Design
Packaging Development
Display/ POS Concept
Wordings/ Taglines/ Claims
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Close collaboration with founder & company owner Simona Elisa
Mebo
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MEBO is a new medical-cosmetic company: Specialized in vitamin-life-style infusions & scientific cosmetic treatments.
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Market analysis
Branding
Corporate design
Packaging & formulation development
Production of facial treatment masks
Implementation of website, social media campaign & online shop system
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Exclusive partnership with Metropolitan Aesthetics (Clinic for Plastic and aesthetic surgery) and ETECTURE (one of Germany's leading digital technology companies)
Natures Paradise
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NATURES PARADISE is a upper mass market haircare line in the natural segment with an holiday escape positioning.
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Market analysis
Branding & corporate design
Packaging- & formulation development
Production of a line with 8 SKU’s
Development and implementation of a marketing campaign, conception of launch event, development of online presence, social media advertising
In-store promotions, display development, etc.
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Exclusive collaborations with DM and international distribution agencies
Atelier Oblique
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ATELIER OBLIQUE is a niche fragrance label with ambient care & eau de perfume lines.
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Market analysis
Concept-, packaging- & fragrance development incl. production of an A-Z fragrance candle- and subsequent eau de parfum line
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Exclusive collaboration with brand owner & typographer Mario Lombardo
Wax in the City
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Wax in the city offers a line of skin- and intimate care products (sexual well-being) for the special needs of stressed skin, especially before and after hair removal.
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Market analysis
Concept-, packaging- & formulation development incl. production of a line of pre- and post waxing treatment products
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Exclusive collaboration with Europe’s largest waxing studio chain: WAX IN THE CITY
Pretty & fresh
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PRETTY & FRESH is a skincare brand that offers Korean beauty rituals in convenient combo sets for immediate use. The different sets consist of cleansing, toning and nourishing masks for face and hands.
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Market analysis
Branding & corporate design
Packaging design & development
Formulation development
Production of a skin-treatment & facial mask line
Development and implementation of a marketing campaign, conception of launch event, development of online presence, social media advertising,
In-store promotions, display development, etc.
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Exclusive collaborations with Douglas (European rollout)
Hollywood Skin
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HOLLYWOOD SKIN is a premium skin care line offering innovative hydrogel eye patches, lip patches, face masks and body pads with high quality cosmetic functional complexes.
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Market analysis
Branding & corporate design
Packaging- & formulation development
Production of an under-eye- & facial mask line
Development and implementation of a marketing campaign, conception of launch event, development of online presence, social media advertising
In-store promotions, display development, etc.
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Exclusive collaborations with Douglas (European rollout)
Jette
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JETTE is lifestyle licence brand from Jette Joop.
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Development and incubation of new fragrance lines & full marketing support
Market analysis
Branding
Concept-, packaging- & fragrance development
Production of various fragrance lines, seasonal flankers and personal & decorative care line extensions,
Implementation of a marketing campaign, photo-shootings, in-store promotions, etc.
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Exclusive collaborations with Jette Joop and Douglas
Thomas Sabo
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THOMAS SABO is one of the leading jewellery brands in Europe.
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Development and realization of new fragrance lines & line extensions
Market analysis
Fragrance concept-, packaging development
Fragrance creation plus production of various fragrance lines, seasonal flankers and personal & decorative care line extensions
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Exclusive partnership with Thomas Sabo
Tautropfen
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TAUTROPFEN is the German pioneer certified-organic skincare brand.
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Market analysis
Branding
Corporate design
Packaging development and implementation of a marketing campaign
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Exclusive partnership with Tautropfen GmbH
Bogner
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BOGNER is one of the leading luxury sports fashion & lifestyle brands.
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Market analysis
Concept & corporate design
Packaging development for various fragrance lines plus line extensions
Conception & implementation of various marketing campaigns & photo shootings
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Exclusive partnership with BBI/ Straub GmbH (Bogner licensee)
George Gina & Lucy
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GEORGE GINA & LUCY is a trendy German streetwear and accesory label.
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Market analysis
Concept & corporate design
Packaging development for various fragrance lines plus line extensions
Conception & implementation of various marketing campaigns & photo shootings
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Exclusive partnership with BBI/ Straub GmbH (GGL licensee)
Warner Brothers
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Warner Brothers Hero masks are skin treatment face sheet masks in style of Catwoman, Wonderwoman and Harley Quinn. (Licence)
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Market analysis
Concept development
Packaging development & formulation creation
Production of three premium treatment masks with printed face sheets
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Exclusive partnership with Warner Brothers DC & Douglas
Organic Lifestyle
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ORGANIC LIFESTYLE is a professional organic hair care and styling line.
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Market analysis
Concept development, packaging- & formulation creation plus production of various shampoos, conditioner & styling products
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Exclusive partnership with hair stylists Brockmann und Knödler
Let’s create something unique!
More than 25 years of perfume & beauty management.
Selection of Clients and Partners
